The Firm
Global Retail Real Estate Advisory for Brands, Owners & Investors
Senior retail real estate expertise across global markets, delivered with boutique-level attention.
Built for complex retail growth
Senior advisory from market strategy to retail execution.
CRED advises brands, owners, and investors across market entry, site selection, leasing, development, construction, and portfolio strategy. Our senior team works across North America, EMEA, and APAC, bringing local execution and institutional discipline to complex retail growth.
The Team
Principals & senior advisors

Chad Lundeen
Retail Real Estate, Design & Construction
North America, EMEA & APAC
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David Ortner
Landlord Development & Construction
United States
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Ed Church
Retail Real Estate, Design & Construction
North America, EMEA & APAC
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Elan Sippel-Feldman
Founder & Managing Principal
North America, EMEA & APAC
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Fernando Ciccarelli
Retail Operations & International Market Entry
North America & APAC
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James Lee
Retail Real Estate
Korea
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Mark Brown
Retail Design and Construction
EMEA & APAC
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Raphael Maranda-Desprez
Retail Real Estate Investments & Advisory
North America & EMEA
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